Sending Mixed Signals?
Let’s say you walk into a grocery store, and you want to buy a can of Campbell’s chicken noodle soup. But on the shelf, you discover that there are 10 different cans of chicken noodle soup with 10 different logos and packaging designs that all claim to be Campbell’s. You would have some questions, right? Or would you just avoid the time it takes to sort through this and pick up a different brand that wasn’t giving you such mixed signals? This experience would be confusing, and maybe make you feel somewhat skeptical or frustrated or like you were wasting your time on a simple task.
Now imagine this is your website. A potential client came looking for something specific, and instead they are distracted or frustrated by the mixed signals they are getting from your inconsistent images and brand. Your site is your virtual storefront or office, where you and your products or services are on display to the public. Your digital shelves and displays should be organized, pristine, consistent, and clear about your brand. You don’t want a potential client visiting to be distracted by dark, slightly blurry, or off-brand images, especially when it comes to your headshots.
Whether for a social profile or your company’s website, the quality and style of your headshot conveys a lot about you as a person and signals how you conduct business. An outdoor shot in casual attire conveys a very different sense than a portrait in a business suit against a solid color backdrop. The type of photo that’s right for your business is a branding decision, but regardless of the business you are in, a blurry or poorly cropped picture conveys a sense a sloppiness and a lack of attention to detail that carries over to your organization’s reputation. - Forbes
Do You Trust Me?
Images are a very powerful form of communication in business. This is particularly important on your website, where photos tend to be the first thing visitors process and use to decide whether to stay or move onto your competitor. Are your headshots communicating professionalism, competency, caring, quality, trustworthiness, or something else? You want to build a sense of trust and confidence in your potential customers. People work with people they like. Don’t make their decision more complicated by making things confusing or causing them to doubt whether you are nice or trustworthy.
At the highest level, images help your visitors connect and feel comfortable on your site. If 65% of the population describes themselves as visual learners, then you have to plan for people who want to look at pictures instead of reading words when you tackle a website design project. - Square2SquareMarketing
But I Hate Getting My Photo Taken
The great news is, having consistent headshots doesn’t have to be complicated, difficult, time-consuming, or painful. Simply the same consistent background and correct lighting in every headshot makes a world of difference for your website. A professional photo studio can ensure that you have that consistent posing, background, lighting, and the right expression that your clients connect with. Here at The Gallery Studios, most headshots sessions don’t take more than 20 minutes, and we go out of our way to make you feel comfortable, confident, and satisfied. Nearly every one of our clients walk away commenting on how easy, quick, or even fun the session was.
If you are reconsidering whether your headshots communicate your brand and message, talk to us today about investing in professional images for your business and marketing.