Corporate Culture at MedBest
Assignment Details
Client: MedBest
Assignment: Highlighting the Corporate Culture at MedBest
Location: MedBest 1000 Channelside Dr. Tampa, FL
Assignment Highlights
11th year creating marketing photos for MedBest
Working Action Photos for Career Page
Meetings and Employee Interactions
Group Photos
Team Building at Top Golf
Assignment Challenges
The Keys to communicating the Corporate Culture of a business.
Fly on the Wall: Capturing employees looking natural and not posed or staged.
Expressions: Engaging with the employees to bring out natural and happy expressions.
Background Selection: Photographing employees is clean and attractive spaces
Lighting: Mixing artificial/flash lighting with ambient/fluorescent lighting
Our Solution
Scout the Location: Arrive early to explore the MedBest office space. Deciding the best spaces and the best angels to work in.
Light and Exposure Tests: Figuring out the office lighting and blending it with my flash units to create a natural, well lite environment.
Expressions: Making up realistic and funny working scenarios for each action photo to encourage positive expressions.
Mood: Project a positive, funny and upbeat attitude.