Trellance Annual Conference

Assignment Details

Client: Trellance
Assignment: Trellance 2022 Annual Conference Photography
Location: J.W. Marriott - Water Street, Tampa
Date: March 2022

Annual Conference Photography Assignment Highlights


Billy Beane: The movie Moneyball staring Brad Pitt is about how Billy Beane, general manager of the low-budget, down-market Oakland A’s,  Instead of following the conventional wisdom, which pays millions for good players based on a scouts’ instincts, Beane used statistics to find undervalued players and recruit them. “The math works, There’s so much data that you can predict individual players’ performances and also the odds that certain strategies will pay off.”

Trellance provides Credit Unions useful analytics that can predict the needs of their customers.

Allyson Felix: She is currently the most decorated woman in U.S. track and field history. At the age of 18, Felix won a a silver medal at the 2004 Olympic Games in Athens. She went on to compete at the 2008, 2012 and 2016 Olympics, winning a total of nine medals, six gold and three silver.


Original Voices of Rock and Roll: 

Mickey Thomas (Jefferson Starship), Mark McGrath (Sugar Ray), Robert Bell (Cool and the Gang) and John Cafferty (Beaver Brown Band).

Assignment Challenges

Four Day Annual Conference Photography Assignment (10 - 12 hours per day) during a busy Corporate Event season.

Coordinating a team of photographers covering 4 corporate events in 4 different locations. This event was the larger of the four and needed 2- Event photographers, 1- On-Site Printing Photographer, and 1 - Videographer.

Our Solution

Communication and Planning:

Lot's of Pre-Event Communication with Senior Event Planners Stefanie Barry and Carol MacKenna.

Enlisting the assistance of fellow professional photographers and videographer. Keeping everyone updated about expectations, locations and any changes in the agenda.

Team Work Makes the Dream Work!