Law Firm Marketing Photography
The Gallery Studios specializes in law firm marketing photography.
Knowing and Reinforcing of your Brand
Having an Image Library of professional-quality photography at your disposal is critical. Professional images of the partners and staff for social media and your website allows you to present your firm accurately and gives your audience a better sense of who you are.
Too often, law firms rely on stock photography to fill in their visual gaps.
- To save on cost, many law firms use royalty-free stock photography. Stock images can be used by anyone, so you will see the same images on a variety of websites. Imagine viewing another law firm’s social media account and seeing the same image that you’re using!
- Your law firm’s offices, culture and people aren’t generic. Stock photos are generic, a one-size-fits-all solution and doesn’t allow your unique story to come through.
- Eye-tracking studies from Nielsen have show that using unique images is far more attractive to your audience than using generic stock image. People tend to “gloss over” images that they sense are stock photos.
Reconsider using stock photography, cheap and easy is not effective marketing.
Building a relationship with professional photographer who specializes in executive portraiture can be a very important ally in establishing your firm’s brand. Partnering with The Gallery Studios to build your Image Library can be exciting, painless and affordable.